Iman Ama celebrates the legacy of the calabash, honoring its deep-rooted connection to nature and our ancestors. By reimagining its raw, organic form, we preserve its traditional function while transforming it into a modern vessel for daily essentials. Our bags embody the symbolic essence of the calabash—steeped in African heritage, shaped by nature, and rich in cultural significance. Through this revival, we reconnect contemporary city dwellers with the timeless values of tradition, reminding us to always carry a piece of nature by our side.

Guided by circular economy principles, we are committed to minimizing our carbon footprint and promoting a more sustainable future. For us, a great product is not only defined by design but also by ethical production and lasting quality. That’s why we prioritize short European supply chains and collaborate with trusted partners who share our values of sustainability and responsible manufacturing.

As we grow into European and international markets, we ensure that our expansion remains environmentally conscious. By working with wholesale buyers, we consolidate shipments, reducing waste and optimizing logistics to lessen our impact on the planet. Through these efforts, we remain dedicated to creating products that respect both people and nature.

We aim to lead with mindful innovative materials and only offer circular accessories ultimately adding value to our company and offering other ranges of handbags using discontinued and remnant fabrics to give them a second life in conjunction with innovative plant-based leather material such as VEGEA®. These leftover materials from past production runs are already made and do not require additional consumption of water, energy, or raw materials. This significantly reduces our carbon footprint compared to new materials, as it increases the value of existing items and minimizes waste and environmental impact. We focus on high-quality, sustainable technological fabrics designed to last for many years, thereby avoiding contributing to the cycle of waste.

Traditional savoir-faire made in Italy meets innovative bio-based material. Designed in Switzerland, our main collection bags are meticulously handcrafted in Italy by a family-owned atelier specializing in leather goods, where expertise has been passed down for generations. Each piece reflects the calabash’s organic curves through precise pattern-making and expert assembly.

We pair this craftsmanship with innovation, using VEGEA® Grape Leather, crafted from agricultural grape marc waste, and OHOSKIN®, a premium vegan leather made from Sicilian orange peels and cactus waste. These pioneering materials offer a refined, durable, and supple finish, merging tradition with sustainability.

At Iman Ama, we are equally committed to supporting local sourcing and labor. Our bags, made from deadstock Swiss Schoeller® fabric, are handcrafted in Geneva by an independent tailor and leather artisans. By collaborating with local professionals, we offer our customers a high-quality Swiss craftsmanship, while also promoting sustainability and ethical production.

At Iman Ama, we prioritize conscious efforts to reduce our environmental impacts. Therefore, our packaging is designed to minimise waste as much as possible. We favour ‘’less is more’’ which means that we use the bare minimum to pack our bags. Our boxes, handbag tags and internal cards are all printed with a local independent print production specialist and certified FSC (Forest Stewardship Council). Our dust bags are made from 100% cotton flannel made in Italy.